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BMW takes on Tesla in ads

Our friends at Automotive News report that new ads, airing during the Rio Olympics, are aimed at Tesla and the long waiting lists for its upcoming Model 3. The ads point out that you can wait a couple of years for the Tesla, or you can buy a BMW electric hybrid today.

“BMW is taking direct aim at Tesla Motors Inc. in new ads for its 330e electric plug-in hybrid. Two new TV spots don’t mention Tesla by name. But the implications are clear that BMW is taking a jab at the startup electric car maker and the fact that the much-hyped Tesla Model 3 won’t be available for a long while.”

Automotive News continues, “BMW’s 330e — which is branded using the “iPerformance” moniker — became available earlier this summer with a price starting at $44,695. “Pure-electric driving is possible at speeds of up to 75 mph and with a range of around 14 miles,” BMW stated in March when it formally introduced the vehicle.”

Read the full story here.

 

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